Angebote zu "Companies" (21 Treffer)

Kategorien

Shops

The utilization of customer journey mapping in ...
18,90 CHF *
ggf. zzgl. Versand

Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,2, Leipzig Graduate School of Management, course: Service Retail and Marketing, language: English, abstract: Commoditized products and volatile market environments frame the setting that companies are facing today. Thereby, the importance of differentiation as key to company's growth is more relevant than ever. It is widely assumed that differentiation often refers to products or market positions. However, more recently, the concept of Experience Based Differentiation (EBD) emerged as an idea for companies to build sustainable relations and loyalty by delivering a superior, differentiated experience to customers. Managers have become increasingly aware that customers are their most valuable assets. However, pure Customer Relationship Management (CRM) is not sufficient anymore. Thus, Customer Experience Management (CEM) takes CRM to the next level by integrating customer experience (CEx) and emotions during interactions into consideration (Fatma 2014). Tracing the considerably increasing number of customer touch points and derive so called customer journey maps, helps companies to understand the broader reasons of performance gaps and thus address root causes. A recent study by McKinsey & Company (2013) revealed that companies that are able to map and optimize relevant customer journeys reinforce superior CEx, reduce churn and increase revenue, and, as a result, built sustainable relationships. In addition, greater employee satisfaction and an increased effectiveness of cross-functional collaborations have been observed. However, most companies fail to strategically align and manage the CEx across all touch points and miss a great opportunity to differentiate. This gives relevance to a study on the potential of Customer Journey Mapping (CJM), as a way for the marketing management to understand CEx during all interactions. In the process of the present work, the concepts of Customer Experience (CEx), Customer Experience Management (CEM), Customer Journeys (CJ), as well as Customer Journey Mapping (CJM) are important. Therefore, the basic idea of these concepts will be characterized and explained in this sub-chapter. The terms CEx and CEM have been introduced to the marketing management several years ago and have its roots in the concepts of service quality and customer service, which evolved during the eighties and nineties (Drotskiie, 2009, p. 363). Today, a common understanding of the frequently cited concept of CEx is 'the user's interpretation of his or her total interaction

Anbieter: Orell Fuessli CH
Stand: 26.09.2020
Zum Angebot
Sustainable Supply Chain Management in the choc...
16,50 € *
zzgl. 3,00 € Versand

Seminar paper from the year 2011 in the subject Business economics - Supply, Production, Logistics, printed single-sided, grade: 1,0, Leipzig Graduate School of Management, course: Logistik, language: English, comment: Diese Seminararbeit beinhaltet folgende Themengebiete: - Supply Chain Management - Nachhaltige Entwicklung (Sustainable Development) - Einführung in die Schokoladen- und Kakaoindustrie - Identifizierung von Konzepten zur Einführung eines nachhaltigen SCM in diesen Industrien , abstract: Sustainability has become a significant issue in many companies as it affects their reputation among customers. At the same time, outsourcing and globalization have resulted in the spreading out of supply chains across continents. Therefore, the focus of implementing sustainability has shifted from the single organization to the entire supply chain. This is of particular importance for chocolate manufacturers with their multinational supply chains as they are held responsible by the public for any irregularities which happen in their supply chain.Chocolate brand owners have been confronted with increasing criticism and pressure from politics and public due to the lack of sustainability in their supply chain. A current example is the TV documentary 'Schmutzige Schokolade', a film about child labor on cocoa farms in Ivory Coast, for which the Danish filmmaker Miki Mistrati blames the chocolate manufacturers. The film, which was broadcasted on ARD on October, 6th, 2010, at 11:30p.m., has been sold altogether to 18 countries and was consequently watched by several million television viewers. This paper focuses on Sustainable Supply Chain Management in the chocolate industry. The following chapter contains a short theoretical introduction to the topic. It then focuses on giving an overview of the European, and there specifically on the German chocolate industry. Furthermore, it puts focus on the raw material cocoa from Ivory Coast, as cocoa butter and cocoa powder are among the main ingredients of chocolate and Ivory Coast is the world's largest cocoa producer country. The last two chapters include the description of the importance, weak points, challenges and possible concepts of Sustainable Supply Chain Management for cocoa. The paper finishes with a summary and an outlook.

Anbieter: Thalia AT
Stand: 26.09.2020
Zum Angebot
Determination of Critical Success Factors for t...
14,40 € *
zzgl. 3,00 € Versand

Essay from the year 2006 in the subject Business economics - Miscellaneous, grade: 1,8, Leipzig Graduate School of Management, course: Innovation, Entrepreneurship and Cluster Development, 11 entries in the bibliography, language: English, abstract: In this paper I am going to discuss factors that initiate and drive the clustering of biotechnology companies. In a first step I will address the question of defining a cluster as such. I then turn to a discussion of believed beneficial outcomes by referring to the works of Porter who claims that among others clusters attract the formation of new businesses and also result in growth of the respective cluster . In the light of ten case studies I will then assess the relevance and impact of critical factors on the creation and development of biotechnology clusters. The findings of the case studies suggest relevant key factors and prerequisites for biotechnological clusters to emerge and to develop. Special emphasis will be placed on the question whether or not the beneficial outcomes of clustering as described by Porter can be confirmed by the case studies and the implications that follow as far as the beneficial outcomes are not being confirmed. The paper will conclude with a theoretical framework that is aimed at capturing the virtuous cycle of biotechnology clusters

Anbieter: Thalia AT
Stand: 26.09.2020
Zum Angebot
Competitive Intelligence as a Sustainable Long ...
24,70 € *
ggf. zzgl. Versand

Diploma Thesis from the year 2010 in the subject Business economics - General, grade: 1,7, Leipzig Graduate School of Management, language: English, abstract: 'Integrity without knowledge is weak and useless, and knowledge without integrity is dangerous and dreadful.' Samuel Johnson (1709 - 1784) Nowadays knowledge is the economic basis of each company. One needs to know the product, the technology behind it, but also the customer, the competitor and other circumstances that influence the business . The scientific term for the necessity of information gathering and its transformation into applicable knowledge is Competitive Intelligence (CI). This thesis focuses on three questions regarding CI which are linked in a model. Firstly it gives an overview about the most important types of CI. Based on three types, namely Market Intelligence, Competitor Intelligence and Internal Intelligence, it raises the question if there are industry-specific requirements and general key aspects of the activity. The focus group consists of 15 multinational companies from 6 different industries which were analysed with respect to information gathering and types of CI activities. Secondly the thesis considers legal aspects. It asks how effective international treaties and European laws are in terms of criminal prosecution of unfair competition and protection of intellectual property rights. The considerations are limited to those facts that might be taken into account for CI actions. In addition it analyzes if the results from the first part of the thesis are legally allowed or if some activities are legally questionable. Thirdly it looks at the strategic relevance of the legally gathered information. Therefore it assesses the opportunities of CI activities for strategic implementation based on the existing strategic tool 'Scenario Planning' and proves that the fit of CI and Scenario Planning has potential to create a sustainable Competitive Advantage (CA).

Anbieter: Thalia AT
Stand: 26.09.2020
Zum Angebot
Comparison of the 'Gesellschaft mit beschränkte...
11,30 € *
zzgl. 3,00 € Versand

Seminar paper from the year 2010 in the subject English - Pedagogy, Didactics, Literature Studies, grade: 3,0, AKAD University of Applied Sciences Leipzig, language: English, abstract: My personal conclusion is that all these three forms of organization have advantages and disadvantages for nearly everyone who might be interested in incorporate a business. On the one side the GmbH could be used for every business and it is proven. But you need not less than 25.000 EUR to start your business under this legal structure. Moreover the Limited is also proven, but there is the problem that you need a registered office probably far away from your generally business location. But the advantage of this legal structure is that there is no need to have any initial capital. The SPE is maybe a great legal structure but nobody could know this because it is not tested. The idea of this form of organization in my opinion is a quite good brainchild. Now it depends on you, than all these legal structures are for capital companies and they are generally used for low and mid-level business. The most important fact is that your responsibility is limited.

Anbieter: Thalia AT
Stand: 26.09.2020
Zum Angebot
Hazards to Drinking Water Supplies
72,99 € *
ggf. zzgl. Versand

1 History of Water Supply Systems.- History of Water Quality.- Composition of Raw Water.- History of the Water Supply Companies.- Pre 1900.- 1900 to 1948.- 1950s to 1990.- Post Privatisation.- The Scottish Situation.- 2 Types of Pollution.- Water Found Naturally is Never Pure.- Definitions of Pollution.- Pollution Philosophy.- General Industrial Activities.- Agriculture.- Forestry.- Local Authorities.- Water Treatment Facilities.- Transportation.- Recreation.- Natural Pollution.- Diffuse Sources.- Point Sources.- 3 Causes and Consequences of Toxic Incidents.- Causes.- Industrial Releases.- Agricultural Releases.- Sewage and Sewerage Operations.- Other Sources of Pollution.- Consequences.- Heavy Metals.- Organic Solvents.- Organic Toxins.- Infective Agents.- Other Diseases.- 4 Perception and Acceptance of Risk.- Hazard Identification.- Research.- Review.- Monitoring.- Assessment.- Risk Estimation.- Voluntary Risks.- Involuntary Risks.- Societal Risk Assessment.- Acceptable Risks.- Dimensions of Risk and Benefits.- Risk Avoidance and Reduction.- Avoidance of Risks.- The Role of the Media.- Acceptance of Risks.- Financial Cost of Risks.- Benefit versus Risk.- Destruction of the Rain Forests.- Chlorinated Fluorocarbons.- Fertilisers and Pesticides.- New Chemical Substances.- Fossil Fuel Burning.- Recycling of Waste Products.- Food Additives.- The Final Arbiter.- 5 Hazard Identification and Risk Quantification of Drinking Water.- Potential Abstraction Risk Index.- Basis of the Method.- Calculation of the PARI Rating.- Organoleptic Considerations using PARI(H) and PARI(A).- OECD Recommendations.- Risk Quantification.- Risk Quantification Procedure.- 6 Case Studies.- LD 50 (mammalian) Values.- Acceptable Concentration.- Case Study 1: Minimata.- Description of Incident.- Analysis of Incident.- Case Study 2: Showa.- Description of Incident.- Analysis of Incident.- Case Study 3: Goshonoura.- Description of Incident.- Analysis of Incident.- Case Study 4: Iraq.- Description of Incident.- Analysis of Incident.- Case Study 5: Jintsu River.- Description of Incident.- Analysis of Incident.- Case Study 6: Leipzig.- Description of Incident.- Analysis of Incident.- Case Study 7: Tokyo.- Description of Incident.- Analysis of Incident.- Case Study 8: Richmond, Virginia.- Description of Incident.- Analysis of Incident.- Case Study 9: Niagra.- Description of Incident.- Analysis of Incident.- Case Study 10: Elgin.- Description of Incident.- Analysis of Incident.- Case Study 11: Woodkirk.- Description of Incident.- Analysis of Incident.- Case Study 12: Schweizerhalle.- Description of Incident.- Analysis of Incident.- Case Study 13: Camelford.- Description of Incident.- Analysis of Incident.- Case Study 14: Chirk.- Description of Incident.- Analysis of Incident.- 7 Pollution Monitoring, Detection, Identification and Assessment Systems.- Pollution Monitoring and Detection.- Methods of Detection of Pollutants.- Assessment of Pollution Monitoring and Detection Systems.- Biological Pollution Monitoring.- Physical Analysis.- Chemical Analysis.- Reliability of Water Treatment Systems in the Removal of Pollutants from Raw Water.- Filtration.- Coagulation.- Sedimentation.- Disinfection.- Methods of Pollution Reporting.- 8 Treatment Methods for Drinking Water.- Definition of Water Treatment.- History of Water Treatment.- Basic Water Treatment Methods.- Coagulation.- Sedimentation.- Filtration.- Floatation Systems.- Carbon Adsorption.- Chemical Oxidation.- Aeration.- Removal of Pollutants from Rivers.- Prevention at Source.- Application of the PARI Rating System in the Assessment of Potentially Hazardous Sites.- The River Dee System of Water Protection.- Abstracted Drinking Water Supplies from the River Dee.- River Dee Water Monitoring Procedure.- Deesit/Deepol System.- River Dee Survey.- 9 Surface Water Pollution in Europe.- Water Pollution in European States.- Austria.- Belgium.- Denmark.- Finland.- France.- Germany.- Italy.- Luxembourg.- Netherlands.- Norway.- Spain.- Sweden.- Switzerland.- United Kingdom.- Sewage Treatment within EC Member States.- Summary.- 10 The Role of Legislation.- Control of Pollution Act (1974) Part 11.- Water Act 1983.- Water Act 1989.- The Requirements of Legislation.- The Legislative Role.- 11 General Conclusions and

Anbieter: Thalia AT
Stand: 26.09.2020
Zum Angebot
Mural XXL
29,99 € *
ggf. zzgl. Versand

Once upon a time, illegal graffiti and street art were modest in scale, hastily created in hours or even minutes and destroyed just as quickly by authorities, vandals, or the weather. Now, however, architects, urban planners, and development companies have begun to support the creation of large murals, allowing street artists and graffiti artists to make carefully planned, more permanent works, sometimes covering entire buildings, and adding a whole new visual dimension to the world's cities. For this spectacular volume, Claudia Walde, whose own recent 1,800-square-foot, brilliantly colored mural on the Alte Messe, Leipzig, was created in just one grueling week of work, has selected more than 200 of the best XXL mural works from around the world and profiled thirty artists who pioneered this trend. Working in dangerous conditions, hundreds of yards above the ground, yet always keenly aware of the viewer's perspective from street level, these new street muralists are as fearless and technically skilled as they are brilliant and creative. With exclusive commentary from the practitioners as well as detailed information about their planning, methods, challenges, and inspirations, Mural XXL also includes a map identifying exciting murals around the world.

Anbieter: Thalia AT
Stand: 26.09.2020
Zum Angebot
The utilization of customer journey mapping in ...
14,99 € *
ggf. zzgl. Versand

Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,2, Leipzig Graduate School of Management, course: Service Retail and Marketing, language: English, abstract: Commoditized products and volatile market environments frame the setting that companies are facing today. Thereby, the importance of differentiation as key to company's growth is more relevant than ever. It is widely assumed that differentiation often refers to products or market positions. However, more recently, the concept of Experience Based Differentiation (EBD) emerged as an idea for companies to build sustainable relations and loyalty by delivering a superior, differentiated experience to customers. Managers have become increasingly aware that customers are their most valuable assets. However, pure Customer Relationship Management (CRM) is not sufficient anymore. Thus, Customer Experience Management (CEM) takes CRM to the next level by integrating customer experience (CEx) and emotions during interactions into consideration (Fatma 2014). Tracing the considerably increasing number of customer touch points and derive so called customer journey maps, helps companies to understand the broader reasons of performance gaps and thus address root causes. A recent study by McKinsey & Company (2013) revealed that companies that are able to map and optimize relevant customer journeys reinforce superior CEx, reduce churn and increase revenue, and, as a result, built sustainable relationships. In addition, greater employee satisfaction and an increased effectiveness of cross-functional collaborations have been observed. However, most companies fail to strategically align and manage the CEx across all touch points and miss a great opportunity to differentiate. This gives relevance to a study on the potential of Customer Journey Mapping (CJM), as a way for the marketing management to understand CEx during all interactions. In the process of the present work, the concepts of Customer Experience (CEx), Customer Experience Management (CEM), Customer Journeys (CJ), as well as Customer Journey Mapping (CJM) are important. Therefore, the basic idea of these concepts will be characterized and explained in this sub-chapter. The terms CEx and CEM have been introduced to the marketing management several years ago and have its roots in the concepts of service quality and customer service, which evolved during the eighties and nineties (Drotskiie, 2009, p. 363). Today, a common understanding of the frequently cited concept of CEx is 'the user's interpretation of his or her total interaction

Anbieter: Thalia AT
Stand: 26.09.2020
Zum Angebot
Inventive City-Regions
46,99 € *
ggf. zzgl. Versand

Virtually every city-region in West and Central Europe has developed policies and strategies to attract, retain and encourage creative industries and knowledge-intensive services. Since most of these citiy-regions tend to see a creative knowledge economy as 'the best bet for the future', one of the main goals of such policies and strategies is increasing the international competitiveness of their city-region. Using the cities of Amsterdam, Barcelona, Birmingham, Helsinki, Leipzig, Manchester, and Munich as case studies, this book explores the spatial, economic, historical, socio-demographic, socio-cultural and political conditions that may determine whether a city-region is or can become attractive for creative and knowledge-intensive companies, and for the talented people working for or founding these companies. A comparison of the case studies and an overview of the key findings, similarities and differences which lead to policy recommendations as well as suggested directions for further research will make this book attractive to urban and regional academics, planners and students.

Anbieter: Thalia AT
Stand: 26.09.2020
Zum Angebot